Crafting the designer within, one narrative at a time since 2009.

Hi, I'm Jennifer, a curious designer and generalist at heart who finds joy in the art of creation with passion. Whether it's crafting thoughtful designs, curating engaging visual stories for my art page, or cooking a hearty meal for loved ones, I find myself fueled with genuine enthusiasm and dedication.

As an artist who transitioned from CS Engineer to product designer, I cultivate critical creativity in my work. My background spanning visual arts, Computer Science, and Human-Computer Interaction enables me to craft innovative solutions that are both technically feasible and thoughtfully designed, backed by thorough research.

When I am not designing, I enjoy dancing, playing Mario Kart, curating new coffee drinks and fashion looks! Let's chat design anytime!

Hi, I'm Jennifer, a curious designer and generalist at heart who finds joy in the art of creation with passion. Whether it's crafting thoughtful designs, curating engaging visual stories for my art page, or cooking a hearty meal for loved ones, I find myself fueled with genuine enthusiasm and dedication.

As an artist who transitioned from CS Engineer to product designer, I cultivate critical creativity in my work. My background spanning visual arts, Computer Science, and Human-Computer Interaction enables me to craft innovative solutions that are both technically feasible and thoughtfully designed, backed by thorough research.

When I am not designing, I enjoy dancing, playing Mario Kart, curating new coffee drinks and fashion looks! Let's chat design anytime!

Hi, I'm Jennifer, a generalist at heart who finds joy in the art of creation with passion. Whether it's crafting thoughtful designs, curating engaging content for my blog, or cooking a hearty meal for loved ones, I find myself fueled with genuine enthusiasm and dedication.

Transitioning from a CS Engineer to Product Designer has allowed me to cultivate a mindset of critical creativity enabling the exploration of diverse design solutions tailored to both users and developers. As a firm believer of “Less is More”, I aim to craft elegantly simple yet impactful design solutions, backed by thorough research.

When I am not designing, I enjoy dancing, playing Mario Kart, curating new coffee drinks and fashion looks! Hit me up if you want to learn more about me. I’m sure you will not regret it!

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My Journey

Experience

Jun 2023 – Aug 2024

UX Designer and Web Manager

Small Business Anti-displacement Network (SBAN), University of Maryland, College Park

  • Led the design and development of responsive web pages for SBAN's 2023 National Conference leading to a 43% increase in user engagement.

  • Efficiently collaborated with cross-functional teams, reducing discussion time by 75% through rapid idea communication via Figma wireframes and prototypes.

  • Designed and built SBAN’s Data Portal with advanced dynamic filtering for managing data of 273 small businesses.

  • Revamped website architecture to streamline information and significantly improve PDF toolkit discoverability, leading to a 2.11% increase in downloads within just one month, compared to the previous year’s performance.

Jun 2023 – Jan 2024

UX Designer and Web Manager

Urban Equity Collaborative, University of Maryland

  • Spearheaded the creation of a responsive, user-friendly website to establish online presence, incorporating goal setting, competitor analysis, sketches, Figma wireframes, information architecture, and user flows, while aligning design with development capabilities, achieving 100% client satisfaction.

  • Directed brand identity development by understanding clients through questionnaires and interviews, presenting design choices with compelling narratives, and facilitating consensus among stakeholders to resolve discrepancies, achieving 92.5% client satisfaction.

Aug 2019 - Dec 2023

Freelance Graphic Designer

Vanguard Logistics Services

  • Designed UI graphics and promotional videos on tight deadlines, ensuring timely delivery and brand alignment.

Aug 2022 - May 2023

Product Designer

Mathventures, University of Maryland, College Park

  • Conceptualized and prototyped a sought-after room customization feature and mini game informed by user research, overcoming Figma’s drag-and-drop limitations and boosting user engagement.

  • Led the integration of design features into a cohesive product by collaborating with 4 designers on a game narrative, user flow, mood board, and style guide, significantly enhancing user satisfaction and engagement.

  • Rapidly prototyped and tested 10+ game mechanics on Figma through 5 design sprints, gathering actionable feedback through journal reflections, storyboarding, and user testing.

Jul 2019 - May 2020

The Design Club Head

Sri Sivasubramaniya Nadar College of Engineering, India

  • Collaborated with IEEE to lead workshops on Illustrator and Photoshop

  • Led cross-departmental design teams to create graphic design materials for cultural events, symposiums, ACM Student Chapter, and intra-college functions.

Education

Aug 2021 - May 2023

Master of Science in Human Computer Interaction

University of Maryland, College Park

GRADE: 4/4

Aug 2016 - May 2020

Bachelor of Engineering in Computer Science and Engineering

Anna University, India

Let's connect

Always open to discussing anything design. Let's build beautiful narratives together!

Product Designer and CS Engineer experienced in designing for EdTech, E-Commerce, Kids and Health Informatics. #A15830

© Jennifer 2023

© Jennifer 2023

© Jennifer 2023

© Jennifer 2023